Marke(ding) – A Festival of Haptic Advertising

The marke(ding) fair took place on 13 March 2019 for the second time at THE HALL (formerly Samsung Hall). The trade exhibition shows how companies can offer haptic experiences with promotional items to arouse emotions in recipients. Almost 100 exhibitors and around 1000 guests travelled to this year's industry meeting. In addition to a large number of trendy products and new concepts at the stands, there was a supporting programme with topics surrounding the cross-media use of promotional items in the age of digital transformation. The lectures took place on the stage integrated into the exhibition space. Anyone who wanted to sit down at a table with customers or simply sit down with a cup of coffee could do so in the lounge area in the middle of the room.